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Social Media

SOCIAL MEDIA MARKETING

At the end of this course you will be able to create engaging content, generate leads, increase sales, build communities, run advertising campaigns & more

All levels8 hours40 lessons

About this course

This course takes students from the fundamentals of social media marketing to practical professional-level marketing strategies.

Certification.

Students who successfully pass the final examination can receive the certificate automatically through the existing FundPeeps course and certificate system.

What you'll learn

  • INTRODUCTION TO SOCIAL MEDIA MARKETING.
  • UNDERSTANDING YOUR AUDIENCE.
  • SOCIAL MEDIA PLATFORMS AND PLATFORM STRATEGY.
  • BUILDING A SOCIAL MEDIA MARKETING STRATEGY.
  • CONTENT MARKETING AND CONTENT CREATION.
  • SOCIAL MEDIA GROWTH AND COMMUNITY BUILDING.
  • SOCIAL MEDIA ADVERTISING.
  • SOCIAL MEDIA SALES AND MONETIZATION.
  • SOCIAL MEDIA ANALYTICS AND PERFORMANCE.
  • PROFESSIONAL SOCIAL MEDIA MARKETING.
  • FINAL EXAMINATION.
  • CERTIFICATION.

Curriculum

MODULE 1
  1. INTRODUCTION TO SOCIAL MEDIA MARKETING
  2. WHAT IS SOCIAL MEDIA MARKETING?
  3. WHY SOCIAL MEDIA MARKETING MATTERS
  4. THE ROLE OF SOCIAL MEDIA IN MODERN BUSINESS
  5. ORGANIC MARKETING VS PAID MARKETING
  6. THE SOCIAL MEDIA MARKETING FUNNEL
MODULE 2
  1. UNDERSTANDING YOUR AUDIENCE
  2. IDENTIFYING YOUR TARGET AUDIENCE
  3. DEMOGRAPHICS AND PSYCHOGRAPHICS
  4. CREATING A CUSTOMER PERSONA
  5. UNDERSTANDING CUSTOMER PROBLEMS AND PAIN POINTS
  6. UNDERSTANDING CUSTOMER NEEDS AND DESIRES
  7. UNDERSTANDING CUSTOMER BEHAVIOR
  8. CUSTOMER JOURNEY MAPPING
  9. COMPETITOR AND MARKET RESEARCH
  10. FINDING CONTENT OPPORTUNITIES FROM AUDIENCE RESEARCH
MODULE 3
  1. SOCIAL MEDIA PLATFORMS AND PLATFORM STRATEGY
  2. UNDERSTANDING SOCIAL MEDIA PLATFORMS
  3. CHOOSING THE RIGHT PLATFORM FOR YOUR BUSINESS
  4. FACEBOOK MARKETING
  5. INSTAGRAM MARKETING
  6. TIKTOK MARKETING
  7. YOUTUBE MARKETING
  8. LINKEDIN MARKETING
  9. X MARKETING
  10. PLATFORM-SPECIFIC CONTENT STRATEGY
  11. CROSS-PLATFORM MARKETING
  12. BUILDING A MULTI-PLATFORM STRATEGY
MODULE 4
  1. INTRODUCTION
  2. WHAT IS A SOCIAL MEDIA MARKETING STRATEGY?
  3. SETTING MARKETING GOALS
  4. SETTING SMART OBJECTIVES
  5. CHOOSING KEY PERFORMANCE INDICATORS
  6. CONDUCTING A SOCIAL MEDIA AUDIT
  7. COMPETITOR ANALYSIS
  8. DEVELOPING A BRAND VOICE
  9. CREATING BRAND GUIDELINES FOR SOCIAL MEDIA
  10. DEFINING CONTENT GOALS
  11. DEVELOPING A SOCIAL MEDIA STRATEGY DOCUMENT
  12. CREATING A 30-DAY SOCIAL MEDIA MARKETING STRATEGY
  13. CONTENT MARKETING AND CONTENT CREATION
  14. WHAT IS SOCIAL MEDIA CONTENT MARKETING?
  15. UNDERSTANDING CONTENT STRATEGY
  16. TYPES OF SOCIAL MEDIA CONTENT
  17. CREATING CONTENT PILLARS
  18. DEVELOPING CONTENT IDEAS
  19. CREATING STRONG CONTENT HOOKS
  20. WRITING EFFECTIVE SOCIAL MEDIA CAPTIONS
  21. STORYTELLING FOR SOCIAL MEDIA
  22. CREATING EDUCATIONAL CONTENT
  23. CREATING PROMOTIONAL CONTENT
  24. CREATING ENTERTAINING CONTENT
  25. SHORT-FORM VIDEO CONTENT
  26. CREATING PROMOTIONAL CONTENT
  27. CREATING ENTERTAINING CONTENT
  28. SHORT-FORM VIDEO CONTENT
  29. REELS, TIKTOK VIDEOS AND YOUTUBE SHORTS
  30. IMAGES, GRAPHICS AND VISUAL DESIGN

What you need

  • A Laptop or Phone

Taught by

Peter Tijime

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