UTM Link Builder

Add tracking tags to your links so Google Analytics can show which post, ad, email or QR code brought each visitor.

Website address (where the link should go)

Quick start: where will you share it?

Source (required)

Where the visit comes from.

Medium (required)

The type of channel.

Campaign name (recommended)

Your name for the promotion.

Term (optional)

Mostly for paid search keywords.

Content (optional)

Tells two links in the same place apart.

Campaign ID (optional)

An ID from your ad platform, if any.

Make values lower case Replace spaces with

Your tracked link

Your campaign links

Source / medium	Campaign	Link

The list lives only in this page. It is gone when you close or refresh it, so download the CSV if you want to keep it.

UTM tags are added to the end of the link and are visible to everyone who clicks it. Never put names, email addresses, phone numbers or anything private in them. Use them on links you share outside your site, such as social posts, emails, ads and QR codes. Do not use them on links between pages of your own site, because they can overwrite where the visit really came from. Keep the same spelling every time (analytics treats "Email" and "email" as different values). Long links can be shortened with a link shortener of your choice after you build them. Everything is built in your browser and nothing you type is sent to us.